While digitization and paperless technologies have revolutionized the insurance industry, paper still has its place. In fact, printing and direct mail continue to play a prominent role in insurance industry communications—and it’s far from “low-tech.” Today’s direct mail systems can produce sophisticated, highly customized materials and automate targeted campaigns that get results. Learn how direct mail, when it’s done well and with proper attention to security, can grow your insurance business.

As an industry with a variety of stakeholders, insurance must adjust its communication channels and messaging to each audience. Inaccurate, inadequate, or confusing communication can ripple through an insurance company with damaging results. Every aspect of your company depends on strong communication. 

Writing personal insurance lines, including home, vehicle and life insurance, requires much of the same knowledge as writing commercial insurance lines. Both rely heavily on technology, effective communication and customer service. However, writing personal lines comes with some key challenges. As the entire industry evolves, certain challenges around personal lines may change the way things are done in the insurance back office. Here, we will take a look at some of the key challenges and how to overcome them.